In class we watched Kanye West and Jamie Fox’s Gold Digger music video to compliment Andrew Goodwins theory.
At the beginning of the video, we see the relationship
between the music and visuals by its fast pace editing that matches the beat to the soundtrack at 0:20 seconds.
There is a clear relationship between the lyrics and visuals throughout this music video. As the lyrics talk about money, a clip is shown of Jamie Foxx doing a money gesture with his hands. Another example is when Kanye West raps '18 years, she got one of your kids' a clip of a young boy is shown.
Gold Digger music video demonstrates its R&B genre in relation to its characteristics about women and money. We see this by the different shots of women dressed and posed seductively while Kanye West raps and Jamie Foxx sings about them and money.
Throughout the video, there are clips of women posing on the front of magazines, promoting. This relates to Goodwin's intertextual reference principle. At the very beginning, the Gold Digger video is set out like a film with different credits on the screen introducing the video.
The notions of looking principle is used in a male dominating style which is very common in R&B music videos as the characteristics are very similar. Jamie Foxx looks directly at the camera frequently, where as Kanye often poses and raps directly at the ladies that are dressed in a prerogative manor.
In this particular music video, the demands of the record label are noticeable. It gives the artist, Kanye West a representation of himself. An example of this is how he wears his white shirt which is half tucked in showing his belt.
Overall, by analysing this particular music video, it is clear that Gold Digger uses and compliments Andrew Goodwin's six principle theory.
There is a clear relationship between the lyrics and visuals throughout this music video. As the lyrics talk about money, a clip is shown of Jamie Foxx doing a money gesture with his hands. Another example is when Kanye West raps '18 years, she got one of your kids' a clip of a young boy is shown.
Gold Digger music video demonstrates its R&B genre in relation to its characteristics about women and money. We see this by the different shots of women dressed and posed seductively while Kanye West raps and Jamie Foxx sings about them and money.
Throughout the video, there are clips of women posing on the front of magazines, promoting. This relates to Goodwin's intertextual reference principle. At the very beginning, the Gold Digger video is set out like a film with different credits on the screen introducing the video.
The notions of looking principle is used in a male dominating style which is very common in R&B music videos as the characteristics are very similar. Jamie Foxx looks directly at the camera frequently, where as Kanye often poses and raps directly at the ladies that are dressed in a prerogative manor.
In this particular music video, the demands of the record label are noticeable. It gives the artist, Kanye West a representation of himself. An example of this is how he wears his white shirt which is half tucked in showing his belt.
Overall, by analysing this particular music video, it is clear that Gold Digger uses and compliments Andrew Goodwin's six principle theory.
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